Amplifying what's next
in the outdoors.
We’re building Highline, a curated outdoor platform that features one brand at a time. It’s about slowing discovery down and putting culture back at the center.
Highline Origin Story
The Highline Collective was born where the mountains meet the ocean, Santa Cruz, California. A place that has long attracted creators, seekers, surfers, and trailblazers. A place defined by both tension and harmony, where ancient redwoods tower over digital nomads, and glassy surf breaks reflect a sky that’s always changing.
Our founders weren’t just inspired by nature; they were shaped by it. Through time spent on trails, in the water, and within creative communities, they saw the outdoor industry beginning to shift. It wasn’t just about gear anymore. It was about meaning. About how things are made, who makes them, and why they matter.
Highline is being built in response.
A curated platform spotlighting the most innovative outdoor brands and creators - one at a time. Each moment a new voice takes center stage. We celebrate passion over profit, design over mass production, and sustainability over disposability.
We’re not building a store. We’re building a cultural movement, elevated, intentional, and ever evolving.
This is Highline.
Welcome to the ascent.
Built for Focus
Discovery has become noisy. Endless products. Endless scrolling. Endless sameness. In the rush to scale, meaning often gets lost.
Highline was designed to slow discovery down.
We will spotlight a single outdoor brand or creator and give them the space they deserve to tell their story fully, to share their perspective, and to connect with a community that values intention over impulse.
We believe culture is shaped by people.
By craft.
By stories that endure.
This is curation with purpose.
This is focus as a feature.
How to Engage with Highline
Highline is built in collaboration with those shaping the future of outdoor culture.
We partner with independent brands and creators who care deeply about craft, sustainability, and design, people building with intention and pushing the industry forward in meaningful ways. If you’re creating something you believe in, we want to hear from you.
We’re also in conversation with investors and advisors who share our long-term vision. Those who understand that culture precedes commerce, and that enduring brands are built through focus, trust, and storytelling - not speed alone.
Highline is still early. That’s intentional.
We’re building thoughtfully, choosing partners carefully, and creating space for meaningful collaboration.
If our approach resonates, we’d love to connect.